After 3 years of organising the Malakoff Charity Ride, we were ready to open the ride to participants outside Malakoff, subsidiaries and partners.
It was not an easy decision to make because managing a large group of cyclists of varying capabilities is a logistical nightmare. We have some professional riders, some serious riders, some experienced recreational riders and some beginners. This year some of the beginners bought their bikes 2 weeks ago - that's how new they are to road biking.
But I digress.
We had a media briefing in late April to get the word out that the charity ride would be open to the public.
The briefing was a hoot because we had to wear full biking gear.
Biking gear when you're biking is cool but biking gear in the corporate corridors hmmm plus having to suck in the gut for an hour was tough.
It's for a good cause though.
Check us out as we appeared in the news.
Quite a number of people contacted Endie on how they could join.
Mission accomplished.
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